Our Team

After serving as a PCUSA minister for more than seven years, Floyd Rhoades embarked on a career as a long-term care executive and worked in various leadership capacities with national companies. His experience includes working with public, private and new start-up organizations as well as leading an initial public offering before becoming the CEO of Vista Cove Senior Living, a company he and his investment partners founded in 2003. In addition to his duties as Chief Executive Officer of Vista Cove at Rancho Mirage, Floyd is a part-time pastor of SERVE Ministries at the Palm Desert Community Presbyterian Church. He received his BA from Miami University in Oxford, Ohio, and M. Div. degree from the McCormick Theological Seminary in Chicago, Illinois. Floyd’s interests include volunteering in his community. He is past chair of the Coachella Valley Rescue Mission Board of Directors (2010-2018), a member of the Board of Directors for Riverside County Desert Mental Health and an Advancement Board Member of the California State University, Palm Desert Campus.

Lola comes to us with extensive experience in senior living and memory care. For the past 30 years, she has worked with individuals affected by Alzheimer’s and related dementias in memory care communities and skilled nursing facilities. Most recently, Lola was a Geriatric Patient Advocate and managed care planning for hundreds of home health and hospice patients each year. She serves on the Board of Directors for the American Business Women’s Association Trendsetter Chapter as well as the Advisory Board for California Nursing Education Institute. She is a past President of ACT1 (Aging Community Team). She has been a panelist for the Medical Management for Cognitive Decline symposium and is a featured speaker in Assisted Living and Memory Care Communities across the Valley. In her free time, Lola enjoys spending time with her twin sons Ike and Hank in Lake Havasu swimming and kayaking.

“I am deeply committed to providing compassionate care and support to individuals with physical and cognitive impairments and their families as they navigate their unique journeys.”

Dr. Cole began his career in private practice from 1981-2011. From 2011 to present Dr. Cole’s focus is memory care and is a hospice & palliative medicine specialist serving the Coachella Valley. 

Dr. Cole graduated from Loma Linda University, Medical School in 1981 and is board certified in Family Practice, Hospice Medical Director, Hospice Care and Palliative Medicine. 

Dr. Cole is passionate about getting involved where he can within our community and is an advisor board member of Alzheimer’s Coachella Valley.

The Director of Marketing & Community Relations for Vista Cove at Rancho Mirage, Gerry Neighbors has the privilege to walk beside our families in their journey with their loved ones as they join our memory care community. 

Gerry certified as a Residential Care for the Elderly (RCFE) Administrator. She received her Bachelors Degree in Marketing with a Minor in Art from California State University, Fullerton and joined Vista Cove in May 2021. Gerry loves to volunteer in our community, cook and most of all, spend time with her family.  Caring for people is one of Gerry’s innate personality traits.

Patrick lives in Rancho Mirage and has 30 years of experience in Memory Care, Assisted Living and Healthcare. He brings both a business background and the personal experience of having had a family member in memory care. He is responsible for keeping the community in compliance with State Regulations, residents’ safety and communication with families. Fun fact about Patrick – he usually has candy wrappers in his pockets (as he has trouble turning down a chocolate snack). Patrick can be reached most easily on his cell phone and is always happy to help 214-498-9614

Christopher Kerr has lived in the Cathedral City Cove since 2017 and began working in Assisted Living and Memory Care in 2008 in Northern California. He brings energy, creativity, and compassion to every aspect of resident engagement. He is responsible for the organization and implementation of the scheduled therapeutic activities designed to meet the specific needs of the residents of Vista Cove at Rancho Mirage. Fun fact about Christopher – One of his favorite activities is to go snowshoeing in the winter on Mt San Jacinto via the Palm Springs Aerial Tramway and maintains an annual pass for year-round access.

Pat Kaplan is a co-founder of Alzheimers Coachella Valley, a 501(c)(3) nonprofit organization, whose mission is to provide charitable services and support for persons with impaired cognition. 

Pat received her BA in Sociology from the University of Washington in Seattle, Washington and Gerontology Certificate from the University of California at Riverside and is licensed by the State of California as an Administrator for Residential Care Facilities for the Elderly. She also works as a consultant with Vista Cove at Rancho Mirage, providing Dementia training for staff and assisting with community relations initiatives.

Bill Ward Bill relocated from Columbus, Ohio to the Coachella Valley in October 2024 and joined the Vista Cove team in December of 2024 as their Business Office Manager. Bill has vast experience in Accounting/Bookkeeping as well as office management procedures.

Bill worked in the banking industry for many years and left his position as Vice President of Banking Operations responsible for the Ohio market of a large Nationwide Banking Organization – to open a Deli / Catering Business with his business partner and successfully operated that business for many years. Upon selling the business, Bill took the Office Manager / Accountant position at a local family owned law firm in Columbus, Ohio and worked there until his relocation to the Coachella Valley. Bill enjoys reading, movies, the History Channel, spending time with friends and traveling (often back east to spend time with family).